Can Yaman thus becomes the absolute protagonist of "When I think of Turkey," the communication campaign which, through the eyes of the popular Turkish actor, uses the spot (to be released next month) to tell the story of the country's various aspects, from food and wine to nature, the beauty of the seascapes and the country's history, without forgetting the two symbolic places of the destination, Cappadocia and Istanbul.
Social media and attention are proof of this and with The Gate, we immediately understood that we had to ride the wave and seize the moment. Can Yaman is in the hearts of Italians and he didn't back down at all, he wanted to be there with a commercial to reiterate the wonder of his land while waiting for the whole tourism sector to resume full capacity and for travelers to return to visit Turkey," says Riza Haluk Soner, Director of the Department of Culture and Tourism at the Embassy of Turkey.
Filming has just finished and we are sure that the communication campaign we have devised will be able to capture the attention of a very wide audience that is increasingly discovering Turkey, through the figure of Can Yaman and his work," continues Vincenzo Tomini Foresti of The Gate Communication, the agency that edited the spot.
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