TURKEY CHOOSES CAN YAMAN FOR THE COMMERCIAL FOR THE RELAUNCH OF THE TOURIST OFFER IN ITALY

The campaign "When I think of Turkey" has been realized by the agency The Gate Communication.

The Turkish actor, already testimonial of the advertising campaign for De Cecco pasta, is, therefore, the protagonist of "Quando penso alla Turchia" (When I think of Turkey), the communication campaign that through the spot, to be released in April, aims to tell the different aspects of the country: from food and wine to nature, from the beauty of the seascapes to its history, without forgetting the two symbolic places of the destination, Cappadocia and Istanbul.

The campaign bears the signature of the agency The Gate Communication.

"Social networks and media attention are proof of this and with The Gate Communication, we immediately understood that we had to ride the wave, seize the moment. Can Yaman is in the hearts of Italians and he didn't back down at all, he wanted to be there with a commercial to reiterate the wonder of his land while waiting for the whole tourism sector to resume full capacity and for travelers to return to visit Turkey," says Riza Haluk Soner, Director of the Department of Culture and Tourism at the Embassy of Turkey.

"Filming has just finished and we are sure that the communication campaign we have devised will be able to capture the attention of a very wide audience that is increasingly discovering Turkey through the figure of Can Yaman and his work," adds Vincenzo Tomini Foresti of The Gate Communication, the agency that edited the commercial.