Hande Erçel is the most followed name

Hande Erçel is the most followed name

The details of the Intergenerational Social Influence Index report conducted by Medina Turgul DDB in collaboration with YouGov were shared. 

According to the report, Generation Z follows influencers the most with a rate of 68 percent, while the rate of those who follow influencers among Generation Y is 63 percent. Both Y and Z follow singers equally (62 percent). On the other hand, as expected, Xers and Baby Boomers, who are in their adult life stage, follow journalists and business people the most.

The most prominent TV celebrities were Hande Erçel, followed by Burak Özçivit and the two X women Çağla Şıkel and Burcu Esmersoy. It is seen that the most common reasons why respondents follow TV celebrities are "to get news about their work, to learn about innovations" and "to have fun and enjoy themselves".



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