RIMOWA shares that BLACKPINK's Rosé is preparing to settle in Paris

RIMOWA announced in their presentation of Rosé that the idol was getting ready to move to Paris!

With the launch of their latest campaign, "Never Still 4" Rimowa, a high-end luggage brand, introduces its three new ambassadors. These are international superstars who shine in their respective fields: French footballer Kylian Mbappé, British racing driver Lewis Hamilton, and K-pop idol Rosé.

This new campaign marks the fourth chapter of Rimowa's "Never Still" campaign, two years after the last release. In the video shared on the brand's account, the ambassadors share travel experiences that have left an impact on them.

Under the poetic theme of RIMOWA's "Never Still" campaign, the video bridges the artistic ethos of the campaign and Rosé's personal journey, a multi-faceted artist who continuously redefines the boundaries of art and personal expression.

Rosé's melodious journey continues. The global superstar harmoniously resonates with the frequency of travel, redefining "home" not as a geographical entity but as an emotional sanctuary. "Home has become more of a state of mind than a specific place," she explains, symbolizing that home is not just where one is born but also where one becomes.

This perspective aligns perfectly with RIMOWA's "Never Still" campaign philosophy, which advocates that the journey is just as precious as the destination, encouraging adventurers and dreamers to remain in a state of perpetual motion, exploring the world, and cultures, and forging connections that transform unknown landscapes into welcoming places.

For Rosé, home is not merely a physical space; it's a feeling, a connection, an accumulation of experiences, and a familiarity forged through the eyes of a wanderer who carries pieces of her travels with her.

RIMOWA's official website stated, "For global superstar Rosé, born in Auckland, raised in Melbourne, and now living between Seoul and Paris, travel has broadened her definition of home. As she settles into her new life in Paris, she reflects on the places she has visited, where she dreamed of going, and how travel opens our minds to new people, cultures, and places to consider as home."

The phrase "living between Seoul and Paris" caught the attention of BLINKs, who wondered on social media whether Rosé is indeed considering living in Paris.

What do you think?

BLACKPINK jennie rose lisa jisoo