Can Yaman Loses His Contract with De Cecco; Champion Jannik Sinner Takes His Place!

Can Yaman is no longer the face of De Cecco; in his place, tennis champion Jannik Sinner has been chosen as the Global Ambassador for the Italian brand.

While on the set of Sandokan in Calabria, after deciding to deactivate his Instagram account to the great disappointment of his fans, Can Yaman loses his contract with De Cecco. Jannik Sinner is now the new Global Ambassador for the renowned Italian pasta brand.

Can Yaman as Sandokan: When Will It Air on TV?

Years after the announcement of the Lux Vide project, Sandokan is in production, and the set of the TV series, which will air soon on Rai 1 and be distributed internationally, has moved to Calabria. Can Yaman has taken on the role of the Tiger of Malaysia, ready to tell the origins of the legend of the character created by Emilio Salgari. 

The actor publicly thanked the people of Calabria for the wonderful welcome he and the international cast received on this new television adventure, and he seems very satisfied with the work done so far.

Moreover, Yaman has put in a great deal of effort before arriving on set, losing weight and toning his body to perfection, while also dedicating himself to lessons in diction, horseback riding, as well as dance, and combat training. In short, Can wants to ensure that he provides the best possible version of Sandokan to the audience, fully aware that the corsair already won the hearts of Italians in the 1970s thanks to the Indian actor Kabir Bedi. The TV series won’t be on screen before 2025, and in the meantime, Yaman loses an important contract that has now been taken over by the athlete of the moment. Here are the details.

Yaman Replaced by Sinner in the De Cecco Commercial

During his time in Italy, Can Yaman secured prestigious roles on television, as well as many contracts with famous global brands, including De Cecco, becoming the star of commercials directed by director Ferzan Özpetek.

However, the Turkish actor, who lost his title as Italy’s most handsome man in 2024, has had to step aside for Jannik Sinner, the tennis champion who is making headlines across Italy with his talent and unprecedented records.

It is Sinner who has recently been named Global Ambassador for De Cecco, replacing Can, who thus loses a significant contract that could have brought him new visibility. There has been no comment from the Turkish actor, not even on social media, where he has chosen to disappear for a while, suddenly deactivating his Instagram account. A decision that has not pleased his fans, who now don’t know where to get new updates about the Turkish star.